What is Oberlo?
Oberlo is an app for Shopify stores - it allows you to create a fresh store and fill it with products from drop shippers almost immediately. Then you're able to use Oberlo to automate the fulfilment and tracking of orders placed in your store.
You will find five key things Oberlo does:
1. Imports products directly from AliExpress.com into your store
2. Manages products, images, description, variations, title, prices, fulfilment, etc.
3. Update - set Oberlo to update the purchase price in your store if the wholesale price changes, update stock levels, etc.
4. Automate fulfilment from your own drop shippers to your customers, and track it.
5. Oberlo Supply - this is a curated listing of products that are shipped fast from the most reliable suppliers on Ali Express.
Oberlo is a Dropshipping Leader
In the early days of Oberlo , the company was primarily a dropshipping tool. This gave online storeowners the ability to find and sell thousands upon tens of thousands of items, all without ever touching the product.
While Oberlo is still a major player in the dropshipping space go now, it has shifted its focus to be of a marketplace for finding and selling products.
Let's examine a few of its more complex dropshipping features:
- Easily Add and Ship Products
Your job is straightforward: add products to your store, generate traffic to your website, and make sales.
Once a sale is created, it only takes a couple clicks to position the order together with your supplier. From there, the supplier ships the product directly to the consumer, meaning there is a constant need certainly to concern yourself with any part of inventory management or shipping.
- Real Time Inventory and Price Updates
Inventory management can be a huge headache for online storeowners. Oberlo has attempt to change this using its advanced dropshipping business model.
In addition to the ability to easily add products to your store, Oberlo provides realtime inventory and price updates.
With this technology powering your store, there is a constant need certainly to be worried about selling an item above your retail price or one that's out of stock.
Conclusion
Just the same because the ecommerce industry in general, Oberlo has grown and adapted with each passing year.
Since its founding in September 2015, merchants have sold more than 85 million products with the aid of Oberlo. In fact, the company has received so much success in a quick time period so it was acquired in May 2017 by Shopify for $15 million.
When you combine Oberlo's feature list with the ability to access a sizable collection of products, you've something that's helped tens of thousands of entrepreneurs achieve great success in the ecommerce space.
